In 2018, no matter what type of business you run, what industry you’re in, or what product you’re selling, if you don’t have a great online presence, you’re not going to enjoy the year.

The times have certainly changed; businesses just can’t survive without high quality websites anymore. That’s why it’s important for any business owner to work with a company that can offer professional web design services. The three most important benefits of hiring a web design company are improving the look, functionality, and usability.

Improved Look

Web design services are great for making an otherwise bland or unattractive website look great. If a company’s website is too busy, doesn’t offer the right information, or seems outdated, it can actually annoy users to the point of leaving and never returning. That is obviously bad for business, so it’s essential that the website, and each individual page within the site, looks as great as can be.

Fully Functioning

A company can have the most visually appealing website in the world, but if something isn’t working properly or takes too long to load, it won’t matter. There really is no time to waste when it comes to functionality. Roughly 40% of Internet users will abandon a web page completely if it takes more than three seconds to load. Without professional web design assistance, it is difficult for a company to design a website that works as fast as users expect. In addition to an emphasis on speed, if a webpage contains a broken link, an error message, or any other functionality issue, users will most likely leave and never come back.

Easy to Use

One of the best tips for designing a website that professionals can offer is to keep it simple. Websites don’t need all the advanced bells and whistles to succeed online; they just need to work, look good, and be easy to use. A senior citizen with limited online experience should be able to navigate a company’s website just as easily as a tech savvy Internet pro. No one wants to feel dumb or confused online and if users can’t figure out a certain website, they are surely going to leave.

If you’re in need of professional web design services, contact App Innovators today.