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In 2018, no matter what type of business you run, what industry you’re in, or what product you’re selling, if you don’t have a great online presence, you’re not going to enjoy the year.

The times have certainly changed; businesses just can’t survive without high quality websites anymore. That’s why it’s important for any business owner to work with a company that can offer professional web design services. The three most important benefits of hiring a web design company are improving the look, functionality, and usability.

Improved Look

Web design services are great for making an otherwise bland or unattractive website look great. If a company’s website is too busy, doesn’t offer the right information, or seems outdated, it can actually annoy users to the point of leaving and never returning. That is obviously bad for business, so it’s essential that the website, and each individual page within the site, looks as great as can be.

Fully Functioning

A company can have the most visually appealing website in the world, but if something isn’t working properly or takes too long to load, it won’t matter. There really is no time to waste when it comes to functionality. Roughly 40% of Internet users will abandon a web page completely if it takes more than three seconds to load. Without professional web design assistance, it is difficult for a company to design a website that works as fast as users expect. In addition to an emphasis on speed, if a webpage contains a broken link, an error message, or any other functionality issue, users will most likely leave and never come back.

Easy to Use

One of the best tips for designing a website that professionals can offer is to keep it simple. Websites don’t need all the advanced bells and whistles to succeed online; they just need to work, look good, and be easy to use. A senior citizen with limited online experience should be able to navigate a company’s website just as easily as a tech savvy Internet pro. No one wants to feel dumb or confused online and if users can’t figure out a certain website, they are surely going to leave.

If you’re in need of professional web design services, contact App Innovators today.

By Eleanor LeClair

According to Major League Hacking, the official student hackathon league, hackathons are “invention marathons.” Participants hunker down in one location for anywhere between 24 to 48 hours to create apps, websites, software or hardware. Some hackathons are exclusive to university students, while others are open to both students and professionals alike.

So why would people willingly go 24 to 48 hours without sleep, enclosed in a library or office? For those who enjoy them, the creative energy hackathons generate is infectious. When a large group of people set aside their whole weekend to collaborate and create, it leads to incredibly resourceful thinking that can be carried into daily life.

Generally, people create teams when they attend a hackathon. Often the teams are comprised of participants who have never met before. While this can be intimidating to some, it can also be incredibly freeing. You get to collaborate with people who have no preconceived notions about you and people who have ideas you’ve never dreamed of.

People also bring diverse skillsets to these events. Some may have years of coding experience but virtually no design skills, or have artistic knowledge with barely any programming know-how; some straddle the line between the two. It’s not necessary to be good at coding to attend a hackathon as mentors are brought in to help participants along the way. I knew virtually nothing about coding when I attended my first hackathon, but I learned a lot and was hungry for more. In my opinion, one of the most rewarding parts of a hackathon is seeing what these diverse skillsets can create.

The last time I went to a hackathon, I was completely blown away by what my peers created. One team created preliminary software that translated American Sign Language into text via webcam. Another team built an app that directed people without homes to community service projects that could earn them cell phone data. Personally, my group created a budgeting app that turned your leftover cash into tacos or lattes—there’s room for both innovation and levity.

Most hackathons end with a contest, where teams pitch their creations and winners are chosen for multiple categories. While it is nice to receive formal recognition for hard work, for me a small prize does not compare to the creative inspiration I receive at these events.

Recent hackathons in Tallahassee include hackFSU (, which takes place at Florida State University and is exclusive to students and recent graduates, as well as Trail Hacks (, which was open to the entire community. Trail Hacks aimed to create technology that would enhance outdoor experiences in Tallahassee, and even included a midnight bike ride.
If you’re interested in participating in future hackathons, check out these websites or visit Major League Hacking at While not everyone is a coding genius, I participate in hackathons because it pushes my creative boundaries—and I think that’s something that’s good for everyone.